As long as I carry around my appendage (read: cell phone), I also have to carry around my "GoDonut" whenever I leave the house. I put the Donut into my pocket and when I stop for coffee or stop for anything, I pull out my appendage and the GoDonut and I don't have to read my phone when the phone is lying down! It is so convenient, I don't understand why everyone isn't using them. I got an extra one with the base and now my phone swivels and is higher and I couldn't be happier. The cost is a bit much for a piece of plastic but I can sacrifice two cocktails in a fine restaurant for one "GoDonut"! It is well worth the price!